Packaging Design: Firebird Vodka


Concept/art direction/execution

Brief: come up with a packaging design for a product of our own choosing. 

Concept: I created a fictional vodka brand, "Firebird". I decided to use a Russian folk illustration style that was appropriate to the origins of the the product and made it contemporary with a high contrast colour palette. 

I used the motif of a firebird, a phoenix-like creature that has its roots in Russian folklore. I thought that this would create an effective illustrative piece that communicates the sophistication of the product and differentiates it from other vodkas on the market. 

I chose an ornate font called Foglighten, which complements the style of the illustration and conveys the concept of the firebird.