CASSY Annual Report

Contribution:

Cover design/layout/execution

Brief:  to design the 2014 annual report for non-profit CASSY (counseling and support services for youth). This was a pro-bono project I undertook to support the work this organisation does with children and teenagers in the Bay Area. 

Concept: CASSY had an existing art direction from previous annual reports. However, I refreshed the cover, bringing in a paper texture to give the appearance of a school folder, and directed the lively use of colour that conveys the age of the children and youths that CASSY works with. 

I used their body font, Avenir, but replaced their headline font (a handwriting font) with Georgia to create a more classic, sophisticated feel. 

I created the pie charts and data tables and also conducted the image research as a key part of this project. 

The report was printed and distributed to 750 stakeholders and also appears on the CASSY website.