Bonsai Bank Corporate ID

Concept/art direction/execution

Brief: create a brand/corporate identity for a business that reflects and communicates its brand values to its target audience.

Concept: I created a fictional company, Bonsai Bank. I based the logo on the idea of a Japanese bonsai tree to symbolise the concept of growth, simplicity and tranquility. I wanted the audience to feel reassured and calm while doing their banking, so I kept the look and feel simple and friendly but professional.

I chose a vibrant blue as the primary colour to communicate professionalism and reliability, and created a website landing page that conveys a sense of calmness and simplicity.